天虹商場股份有限公司（股票簡稱：天虹商場，股票代碼：002419）是中外合資的連鎖零售企業，其控股股東是中國航空工業集團下屬的中國航空技術深圳有限公司。

    1984年成立以來，通過人本、科學的管理，專業、高效的運營，公司取得了卓越的業績，實現了跨越式的發展。公司旗下擁有“天虹”與“君尚”兩大零售品牌。截至2014年4月底，天虹品牌在北京、廣東、福建、江西、湖南、江蘇、浙江、四川等省市開設了58家直營分店及以特許經營方式管理2家分店，君尚品牌在深圳、東莞共開設了2家直營分店。公司已連續13年入圍中國連鎖百強企業，是國內最早引入精益六西格瑪、平衡計分卡、卓越績效管理模式的零售企業。

    公司在國內首創“百貨+超市+X”的業態組合模式，在此基礎上根據目標顧客的不同，以城市中心店和社區購物中心兩種模式經營百貨商場，打造以“親和、信賴、享受生活”為核心價值的品牌。多年的潛心經營獲得了消費者、利益相關各方以及社會各界的廣泛贊譽，顧客滿意度、供應商滿意度、員工敬業度始終保持在優良水平，2007年、2008年、2010年和2011年分別獲得了“深圳市市長質量獎”、“全球戰略執行明星組織”、“中國零售業員工最喜愛的公司”、“中國人才發展最佳企業”……

    天虹將始終堅持“有效益擴張”和“可持續發展”的原則，立志將公司塑造成全國一流的零售企業，與顧客分享生活之美。

About us
Rainbow Department Store Company Limited (Stock abbreviation: Rainbow Department Store; stock code: 002419) is a chain retail joint venture, whose controlling shareholder is CATIC  Shenzhen Company Limited, a subsidiary of Aviation Industry Corporation of China.

Since the establishment in 1984, Rainbow has gained remarkable results with human-oriented and scientific management and professional and efficient operation, achieving a great leap-forward development. Rainbow Department Store Commpany owns two ratail Brands of "Rainbow" and "Dreams-on".By the end of April, 2014 , in addition to 58 regular chains in cities and provinces like Beijing, Guangdong, Fujian, Jiangxi, Hunan, Jiangsu, and Zhejiang, Sichuan, Rainbow is also franchised to manage 2 department stores, and Dreams-on has 2 regular chain stores in Shenzhen ,Dongguan.  As consecutively listed in Top 100 Chain Retailers of China for  13 years,  Rainbow is also the first retailer to introduce Lean Six Sigma, Balanced Scorecard, and Performance Excellence Model in China.

By initiating the operation mode of "department store + supermarket + X" at home, Rainbow, on the basis of different target customers, manages both downtown-based and community-based department stores, committed to building a brand with an affinitive, reliable, and life enjoying core value. Rainbow, keeping excellent in customer satisfaction, supplier satisfaction, and employee engagement, is well accepted by all walks of life and the whole society with wholehearted devotion. In 2007 and 2008, 2010 and 2011 Rainbow was respectively granted as "Shenzhen Mayor Quality Award" , "Star Organization for Implementing Global Strategies", "Best Retail Place to Work and" and  "The best enterprises talent development in china".

Adhering to the principles of cost-effective expansion and sustainable development, Rainbow is dedicated to building a national first class retailer and sharing the beauty of life with all customers.